The actress and year-old niece of Julia Roberts showed off her natural beauty in the shoot. Emma Roberts has proved she doesn't need airbrushing to look flawless, and goes completely au naturel in her latest campaign. The actress and year-old niece of Julia Roberts is the face of Aerie Underwear's autumn campaign, and she's stripped off to the basic lingerie for the fun snaps.
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The actress and year-old niece of Julia Roberts showed off her natural beauty in the shoot. Emma Roberts has proved she doesn't need airbrushing to look flawless, and goes completely au naturel in her latest campaign. The actress and year-old niece of Julia Roberts is the face of Aerie Underwear's autumn campaign, and she's stripped off to the basic lingerie for the fun snaps. From waving her hair around, to holding up a sparkler - smiling throughout - Emma manages to wow with minimal make-up and almost no editing,.
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Aerie has taken its signature unretouched ad campaign to the next level with a celebrity spokeswoman. Given its hipper status, Aerie has embraced a no-airbrushing, "real" stance in its aerieREAL campaign, showcasing models in past advertisements without digital retouching, with wrinkles, folds and tattoos exposed. Now year-old Roberts has embraced the ethos, sharing her "true self — unfiltered, unphotoshopped, unretouched" in a campaign shot by photographer Ali Mitton, she told USA Today. It's a point worth making, considering that Photoshopping your Instagrams is real. Our personal retouching goes beyond Instagram filters and careful Facebook cropping; now the power of airbrushing is in our hands via apps like Perfect, which stars like Kim Kardashian reportedly use on their selfies. It's never been easier to make ourselves more beautiful — or, of course, to strive to meet strict beauty standards. Critics of Aerie's original campaign pointed out that the company had selected a narrow variety of girls, most of whom possessed proportional bodies with a lone "imperfection," such as a stomach roll or tiny stretch marks. It's easy for a company to go airbrush-free when the model in question already has a "perfect" body. As anyone who's seen red carpet photos of Roberts knows, the actress is slender with delicate limbs and a petite build, not to mention fair skin and shiny blonde hair — all features which, by the fashion world's strict expectations, already make her a good model candidate. But baring your body for the camera clad only in a bra and undies isn't necessarily easier the smaller you are; having a size 2 or size 4 body doesn't make you immune to body insecurities.
By Dailymail. Posing confidently in her underwear, it's clear Emma Roberts is a natural beauty. And that very naturalness is the focus of her new advertising campaign - which pledges not to use digital retouching. Of course Emma hardly needs any improvement, with her clear skin and perfectly proportioned body. Scroll down for video. All natural: Emma Roberts poses in her underwear for an unretouched advertising campaign for Aerie. The year-old actress shows off her youthful figure in the images for American Eagle brand Aerie. Using Photoshop to remove any flaws from images has become the standard industry practise, but it's not one that Emma approves of. And of the brand she added: 'Partnering with Aerie was a natural fit for me because AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws. Visit site.