A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or for food or other products. Although the origins of the music video date back to musical short films that first appeared in the s, they again came into prominence in the s when the channel MTV originally "Music Television" based its format around the medium. Prior to the s, these kinds of videos were described by various terms including " illustrated song ", "filmed insert", "promotional promo film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Music videos use a wide range of styles and contemporary video-making techniques, including animation , live action , documentary , and non-narrative approaches such as abstract film.
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Subscriber Account active since. From Michael Jackson's zombie dance in "Thriller" to Miley Cyrus' naked wrecking ball ride, certain visuals stay with the viewer long after the video has ended. The "Life on Mars" music video was filmed for the song's release as a single. It's incredibly simple, with David Bowie just standing in front of a white background for most of it, but with his orange hair, powder blue suit, and blue eye shadow, the visuals are vibrant and mesmerizing. Watch the video here. The promotional video for "Bohemian Rhapsody" starts off with the striking, yet simple shot of the four band members sitting in darkness and singing the a capella part of the song. Then it shifts to the musicians performing on stage.
YouTube was created in , with the first video — Me at the Zoo - being uploaded on 23 April Since then, 1. In , people watch nearly 5 billion videos each day. People upload hours of video to the site every minute.